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How to Find Trending TikTok Hashtags
TikTok has revolutionized social media, becoming a powerhouse for viral content and influencer marketing. At the heart of TikTok’s success lies its algorithm, which relies heavily on TikTok hashtags to categorize and surface content to the right audience. If you’re looking to expand your reach, increase engagement, and potentially go viral, understanding how to find and utilize trending TikTok hashtags is crucial. This comprehensive guide will walk you through the various methods and strategies you can employ to discover the perfect TikTok hashtags for your content.
Why Trending TikTok Hashtags Matter
Before diving into the how-to, let’s understand why focusing on trending TikTok hashtags is so important.
Increased Visibility
Trending TikTok hashtags act as signposts, directing users interested in specific topics to your videos. When you use a hashtag that’s currently popular, your content has a higher chance of being seen by a broader audience beyond your existing followers. This increased visibility is fundamental for growth.
Enhanced Discoverability
TikTok’s algorithm uses TikTok hashtags to understand the content of your video. By using relevant and trending tags, you’re helping the algorithm categorize your video and show it to users who are actively searching for content related to those topics. Think of it as telling TikTok, “Hey, my video is about [trending topic], show it to people interested in that!“
Higher Engagement Rates
When your videos reach a wider audience interested in the content, you’re more likely to see increased engagement in the form of likes, comments, shares, and follows. Trending TikTok hashtags can attract users who are genuinely interested in your niche, leading to more meaningful interactions.
Opportunity to Go Viral
While there’s no guaranteed formula for virality, using trending TikTok hashtags significantly increases your chances. Being part of a larger trend can propel your content into the “For You” page (FYP) algorithm, exposing it to millions of potential viewers.
Methods for Finding Trending TikTok Hashtags
Now, let’s explore the various methods you can use to identify trending TikTok hashtags.
1. The TikTok Discover Page
The TikTok Discover page is your first and most reliable resource. It’s designed to showcase what’s currently trending on the platform. Here’s how to use it effectively:
Accessing the Discover Page
Open the TikTok app and tap on the “Discover” icon at the bottom of the screen. This will take you to a page featuring trending sounds, TikTok hashtags, and challenges.
Analyzing the Trending Content
Pay attention to the TikTok hashtags highlighted on the Discover page. These are typically the ones experiencing the most significant growth in popularity at that moment. Note the number of views associated with each hashtag. A high view count indicates that the hashtag is trending and generating significant interest.
Consider Related Trends
Don’t just focus on the top trending TikTok hashtags. Explore related trends and niche TikTok hashtags that might be relevant to your content. Sometimes, participating in smaller, more focused trends can be more effective than trying to compete with the overwhelming volume of content associated with the biggest trends.
2. Analyzing the “For You” Page (FYP)
Your FYP is a curated feed of videos that TikTok’s algorithm believes you’ll be interested in. By closely observing the videos on your FYP, you can gain valuable insights into trending TikTok hashtags and content styles.
Identifying Recurring Themes
Pay attention to the TikTok hashtags that appear repeatedly in the videos on your FYP. This suggests that those tags are currently being favored by the algorithm and are likely trending within your specific interest areas.
Observing Content Formats
Notice the types of videos that are being promoted on your FYP. Are there specific challenges, dance trends, or comedic skits that are gaining popularity? The TikTok hashtags associated with these types of content are likely to be trending.
Engaging with Relevant Content
Interact with videos that feature TikTok hashtags you find interesting. Like, comment, and share these videos. This will signal to the algorithm that you’re interested in that type of content, and it will likely show you more videos featuring similar TikTok hashtags, allowing you to stay up-to-date with emerging trends.
3. Using Third-Party TikTok Analytics Tools
Several third-party tools can help you identify trending TikTok hashtags and analyze their performance. These tools often offer more detailed insights than what’s available within the TikTok app itself.
Examples of TikTok Analytics Tools
- Sistrix: Offers hashtag analysis and trend tracking.
- Influencer Marketing Hub TikTok Hashtag Generator: Provides hashtag suggestions and analytics.
- Sprout Social: Includes TikTok analytics features for social media management.
Benefits of Using Analytics Tools
These tools can help you:
- Identify trending TikTok hashtags in specific niches.
- Analyze the performance of different TikTok hashtags.
- Track the growth of TikTok hashtags over time.
- Discover related TikTok hashtags that you might not have considered.
4. Monitoring Influencers and Competitors
Keep an eye on what popular TikTok influencers and your competitors are doing. They’re likely already using trending TikTok hashtags to reach their audience.
Identifying Influencer Strategies
Follow influencers in your niche and analyze the TikTok hashtags they use in their videos. Pay attention to which TikTok hashtags seem to be generating the most engagement for them. Consider using similar TikTok hashtags in your own content, but always ensure they’re relevant to your video.
Analyzing Competitor Performance
Identify your competitors on TikTok and monitor their content. Which TikTok hashtags are they using? Which of their videos are performing the best? Analyzing their strategies can give you valuable insights into what’s working in your industry and help you identify trending TikTok hashtags that you can leverage.
5. Staying Updated with TikTok News and Announcements
TikTok often announces new trends, challenges, and features through its official channels. Staying informed about these announcements can help you identify emerging trends early on.
Following TikTok’s Official Accounts
Follow TikTok’s official accounts on other social media platforms, such as Twitter and Instagram. TikTok often shares news and announcements about upcoming trends and challenges on these platforms.
Subscribing to Industry Newsletters
Subscribe to newsletters and blogs that cover social media trends and TikTok marketing. These resources can provide you with valuable insights into emerging trends and best practices for using TikTok hashtags.
Best Practices for Using TikTok Hashtags
Finding the right TikTok hashtags is only half the battle. You also need to use them effectively to maximize their impact.
Relevance is Key
Always prioritize relevance over popularity. Using irrelevant TikTok hashtags just to chase a trend can actually hurt your performance. Users who click on a hashtag expecting to see one thing and find your video about something completely different are likely to be disappointed and may even report your content. For instance, if you post about baking, dont use #dancechallenge just because it is trending
Mix Trending and Niche Hashtags
A good strategy is to use a combination of trending TikTok hashtags and niche TikTok hashtags. Trending tags will help you reach a wider audience, while niche tags will help you connect with users who are specifically interested in your content. For instance, you could use #DIY (trending) and #woodworkingprojects (niche)
Don’t Overdo It
While TikTok allows you to use multiple TikTok hashtags, it’s best to avoid overdoing it. Using too many tags can make your content look spammy and can actually decrease engagement. Aim for a balance of around 3-5 relevant TikTok hashtags per video.
Experiment and Analyze
Don’t be afraid to experiment with different TikTok hashtags and track their performance. Use TikTok’s analytics tools or third-party tools to see which TikTok hashtags are generating the most views, likes, comments, and shares. Use this data to refine your hashtag strategy over time.
Stay Consistent
Consistently posting high-quality content with relevant TikTok hashtags is key to building a loyal following and increasing your visibility on the platform. Develop a content calendar and stick to a regular posting schedule.
Examples of Effective Hashtag Strategies
Let’s look at some examples of how you can effectively use TikTok hashtags to achieve your goals.
Example 1: Promoting a New Product
If you’re launching a new product, use a combination of TikTok hashtags related to your product category, your brand, and any current trends. For example, if you’re launching a new skincare product, you might use TikTok hashtags like #skincare, #newproduct, #beautyhacks, and #glowingskin.
Example 2: Participating in a Challenge
When participating in a TikTok challenge, always use the official hashtag for the challenge. This will help your video be seen by other participants and viewers who are following the challenge. You also include related hashtags to your niche such as, if it’s a DIY challenge #DIYchallenge #crafting #easyDIY
Example 3: Building Brand Awareness
Create a unique branded hashtag and encourage your followers to use it when they share content related to your brand. This can help you build brand awareness and track user-generated content. For example, GoPro uses #GoPro to collate user-generated footage
Conclusion
Finding trending TikTok hashtags is an essential skill for anyone looking to grow their presence on the platform. By using the methods and strategies outlined in this guide, you can identify the most relevant and effective TikTok hashtags for your content and increase your visibility, engagement, and reach. Remember to prioritize relevance, experiment with different TikTok hashtags, and stay consistent with your content creation. With a little effort and dedication, you can unlock the power of TikTok hashtags and achieve your social media goals.
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